One of AVA's key responsibilities is to safeguard animal welfare. AVA does this by enforcing animal welfare regulations and through public education.
As a champion for animal welfare, AVA has been actively promoting responsible pet ownership to equip existing and potential owners with knowledge on the care and responsibility that comes with owning a pet. As part of our educational efforts, AVA has been reaching out to students to inculcate a sense of responsible pet ownership through talks at schools since 2001.
In 2004, AVA intensified its responsible pet ownership public education efforts with the official launch of its Responsible Pet Ownership Public Education Programme. With the advent of the Responsible Pet Ownership Public Education Programme, AVA paved the way towards a society that cares for the welfare of its animals.
Expanding its public education efforts beyond talks at schools, AVA adopted a multi-prong approach to spread the message of 'A Pet Is For Life' to the public. These included the organization of responsible pet ownership events and roadshows and mass media efforts such as advertorials, radio advertisements and television commercials. In addition, a Responsible Pet Ownership Icon was also developed. AVA will continue to work closely with animal welfare organizations and other like-minded organizations to create greater awareness on animal welfare.
 |