The Responsible Pet Ownership Icon was launched in 2004 to serve as a visual reminder to both existing and potential pet owners that a pet is a lifetime commitment.
AVA's Responsible Pet Ownership Icon depicts a heart-shaped paw resting on a human hand. Just as a mother holding her child's hand symbolises unconditional love, care and protection, the Responsible Pet Ownership Icon represents a pet owner's love for the pet.
The colours of red and orange signify the warmth and strong bond between a pet and its owner.
The hand, raised in pledge, symbolises a promise of life-long commitment to the pet.
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