Responsible Pet Ownership Programme
One of AVA's key responsibilities is to safeguard animal welfare. AVA does this by enforcing animal welfare regulations and through public education.
As a champion for animal welfare, AVA has been actively promoting responsible pet ownership to equip existing and potential owners with knowledge on the care and responsibility that comes with owning a pet. As part of our educational efforts, AVA has been reaching out to students to inculcate a sense of responsible pet ownership through talks at schools since 2001.
In 2004, AVA intensified its responsible pet ownership public education efforts with the official launch of its Responsible Pet Ownership Public Education Programme. With the advent of the Responsible Pet Ownership Public Education Programme, AVA paved the way towards a society that cares for the welfare of its animals.
Expanding its public education efforts beyond talks at schools, AVA adopted a multi-pronged approach to spread the message of "A Pet Is For Life" to the public. These included the organisation of responsible pet ownership events and roadshows, and mass media efforts such as advertorials, radio advertisements and television commercials. In addition, we also developed a Responsible Pet Ownership Icon.
AVA will continue to work closely with animal welfare and other like-minded organisations to create greater awareness on animal welfare.
Importance Of Public Education
With growing affluence, the number of people owning pets has increased. However, many people buy pets on impulse without realising the many responsibilities that come with it. Once the novelty of owning a pet wears off and the realities of caring for a pet set in, some owners end up abandoning their pets or surrendering them to animal welfare organisations. This has resulted in an increasing number of homeless animals.
Lack of knowledge on pet care is also a common problem amongst pet owners. Some pet owners are unaware of the proper ways of caring for their pets while others let their pets breed indiscriminately as they are not aware of the benefits of sterilisation. Yet others allow their pets to be a nuisance.
It is thus important to equip existing pet owners and potential pet owners with the necessary information on caring for a pet. We believe that public education is the long term solution to problems such as pet abandonment and irresponsible behaviour of pet owners. With continual public education efforts, we are confident that we will see a significant improvement in animal welfare standards in Singapore.
The overaching theme of AVA's Responsible Pet Ownership Public Education Programme is "A Pet Is For Life". Our key responsible pet ownership messages include:
- Do not abandon your pet.
- Do not buy a pet on impulse.
- Sterilise your pet to prevent unwanted litters.
- A pet is a lifetime commitment.
- Be a considerate pet owner.
Responsible Pet Ownership Icon
The Responsible Pet Ownership Icon was launched in 2004 to serve as a visual reminder to both existing and potential pet owners that a pet is a lifetime commitment.
AVA's Responsible Pet Ownership Icon depicts a heart-shaped paw resting on a human hand. Just as a mother holding her child's hand symbolises unconditional love, care and protection, the Responsible Pet Ownership Icon represents a pet owner's love for the pet.
The colours of red and orange signify the warmth and strong bond between a pet and its owner.
The hand, raised in pledge, symbolises a promise of life-long commitment to the pet.