In support of local farms as an important secondary source of food supply, AVA has been spreading the word on the goodness of home-grown produce. Together with our food truck partner Kerbside Gourmet, AVA reached out to lunch crowds at Toa Payoh HDB Hub, Fusionopolis, and Ocean Financial Centre from 16 to 23 March 2016.
The food truck dished out tapas made using locally produced eggs, fish, and vegetables. Visitors redeemed sampling portions by taking pictures with the food truck and uploading their photos onto Facebook or Instagram. In addition, the photo booth and vegetable stall attracted many people from all walks of life.
Lending a voice to AVA’s call to support local produce, radio deejays were on-site to provide ‘live’ commentary and interact with visitors. To further encourage the public to visit the food truck, AVA also produced a music video that parodies the ‘Unbelievable’ MTV performed by Mediacorp Artiste Chen Tianwen.